Polaar’s history is based on a rich family saga whose origins are rooted in the snow-covered landscapes of the most remote regions of the world.

Polaar was born of a deep fascination with the Arctic world, coupled with an unbounded desire to explore its every nook and cranny.

Each chapter of this story marks an important turning point in the roadmap of its founder, Daniel Kurbiel, but also in that of his parents, who began the journey before him. Here is the logbook.

Chapter 1

First trips, the vagrant and an avalanche of records

Chapter 2

Torchbearer, arctic lichen and polish encounters

Chapter 3

"In the power of nature is hidden a great beauty "

Chapter 4

From the sea to the mountain peaks, through the plains

Chapter 5

Birth of the name, school reunions and inuit scriptures

Chapter 6

Unique formulations and ethical inspiration

Chapter 7

The horizon is white

Chapter 1

First trips, the vagrant and an avalanche of records

Polaar’s story began in 1976, on the Vagabond Bridge, an imposing icebreaker sailing off the Icelandic coast that Daniel Kurbiel’s parents began to explore.

This crossing marks the first founding journey for a couple of adventurers who will never cease to want to push back the frontiers of the northern worlds.

These exploratory impulses soon after dropped them off on the outskirts of Greenland in 1978. On this occasion, the record of the boat that had ventured furthest north was broken. The following year, the unexplored region of Blosville was mapped aboard Vagabond 2.

Chapter 1 19 -

And the expeditions follow one another. As in 1982, when, parachuted alongside a certain Nicolas Hulot, they managed to locate the exact location of the Magnetic North Pole between two polar bear attacks.

For the time being, these companies, which were spread out until 1985, were more in line with a record than with a deepening of the scientific research that would become Polaar’s identity a few years later. However, the beginning of the road was marked out.

Chapter 1 - 76

Chapter 2

Torchbearer, arctic lichen and polish encounters

Maria studies polar flora and is a specialist in lichens, small plant organisms that can survive for millennia under extreme conditions. Their exceptional properties make an idea spring up in Daniel’s mind…

Chapter 2 19-

In 1998, as a teenager, Daniel Kurbiel began sailing in the wake of his parents. Heading for the Northwest Passage, beyond Alaska.

His journey coincides with an important current event: the expeditions are beginning to be organized in partnership with major scientific institutes that are rushing behind these geographical advances to make progress in their own fields.

The University of Pontoise sends doctoral students specialising in polar climates to study sunshine and pollution alongside sailors. This was followed by a decisive encounter in Polaar’s history: Daniel crossed paths with Maria Olech in early 1990.

Chapter 2 -98

Chapter 3

"in the power of nature is hidden a great beauty "

The Polaar project was probably born at that moment. At a time when Daniel realizes that a remote world with an almost unknown flora gives birth to active ingredients of unequalled rarity and purity.

And while legions of cosmetics researchers from all walks of life are struggling in their laboratories around the world, the secret of beauty may lie there, in the depths of the Arctic, forged by a laboratory more ancient than anything else: the Arctic Circle.

And intuition becomes conviction. The secrets of Arctic beauty await to be discovered in the 1,700 or so plants that grow in northern regions, including 400 that can flower despite a very harsh ecosystem.

Chapter 3 17-

The expeditions will follow one another. Bringing together Inuit scientists and guides around a common cause: unraveling new mysteries for each team in order to give birth to entirely natural treatments for a beauty that is itself natural.

Chapter 3 -00

Chapter 4

From the sea to the mountain peaks, through the plains

2012 marks a return to the Arctic and a reunion with Maria Olech. The study of wild Arctic cotton fields reveals powerful cleansing and soothing properties. The plant becomes the active principle of the Ice Pure treatment.

The magical lands of Lapland are surveyed in 2013. The expedition brings back 3 polar berries that will shape the treatment True Lapland cream responsible for preserving the skin.

And the research is getting higher.

The ascent begins in 2015, in the peaks beyond the eternal snows. Daniel and his teams track down the delicate flower of Nunatak. Eternal Snow Care blooms here, in the petals of a flower with exceptional regenerating and anti-aging properties.

Chapter 4 20 -

The Polaar teams’ initial research focuses on the marine world.

 

Between 2004 and 2007, the discovered boreal algae and the water from the glaciers analysed have exceptional moisturizing, restorative and regenerative properties. They will give birth to the Polar Night and Ice Source treatments.

Expeditions gradually spread to the land.

In 2009, on the eastern borders of the Siberian region, a species of ginseng with a unique tonicity was discovered. The Icy Magic treatment is also taking shape.

Chapter 4 -00

Chapter 5

Birth of the name, school reunions and inuit scriptures

Polaar is gradually being built up to the rhythm of its comings and goings in the Arctic Circle, but also in France, where its identity is gradually taking shape in parallel with exploration.

 

Accompanied by Karine Roche, his friend he met on the HEC bench, Daniel imagined and wove the DNA of his brand: his visual universe, his language and, especially his name: POLAAR.

The two “A’s” refer to the Arctic and Antarctica, the territories that made history possible. The focus on the logo is a reference to Inuit scriptures, a people who have counted a lot and whose guides have accompanied almost every expedition since 1978.

Chapter 5 Pol-

Finally, slightly cut at the base, the letters of the logo recall the icebergs of the polar oceans, whose only surface can be seen, concealing an underwater face of unsuspected depth.

This notion of depth is important for Polaar, which wants to become much more than a creative brand of natural skin care. The ambition has risen: to reveal the beauty of the Arctic lands to as many people as possible, to immerse themselves in its riches and, above all, to preserve them.

Chapter 5 -aar

Chapter 6

Unique formulations and ethical inspiration

It is thus gaining the support of CEDA (Algae Enhancement Centre) and Scientipole Innovation, in charge of identifying polar algae and their eco-responsible culture.

Chapter 6 20-

Since the beginning, in 2004, Polaar products have been formulated without alcohol, paraben or mineral oils. This first in the sector embodies the desire to create entirely natural beauty recipes.

The brand’s ethical philosophy is based on continuity. In addition to protecting women’s skin, Polaar intends to be inspired by what nature has forged, without ever damaging it.

Responsible asset harvesting chains, which have won innovation awards, are quickly set up in association with local producers. Polaar also establishes several relationships with organizations close to its issues.

Chapter 6 -04

Chapter 7

The horizon is white

The Polaar adventure is far from over. For decades to come, Daniel, Karine and their teams intend to continue to make the wonders of the polar world accessible to everyone, for the moment of a treatment.

For its part, the family saga is probably not yet complete either. After Daniel, it is Janusz Kurbiel’s grandchildren who could walk in their grandfather’s snowy tracks and cross the pole in their turn…

To maintain a tradition that goes back more than 40 years and to walk through these regions again, fertilized by so many memories. Where Janusz’s ashes were scattered by his son in 2016.

A way of uniting a family a little closer to a land that has given them so much. Still today and forever.

The exaltation of the senses

Discover the exaltation of the senses